In this article, we want to explain digital marketing to you in a simple way and introduce its tools and tactics. We also introduce the frameworks and dimensions that digital marketing includes and examine what the duties of a digital marketing manager are and what he or she should do. So stay with us until the end of the article.
In a very simple definition, and marketing to sell goods and services using digital tools is called digital marketing. Digital marketing has been around for over 100 years. The first time it was used was when the Raidos became popular. The presenters had advertised new products on their radio programs. So the idea that digital marketing is only about social media and search engines is wrong. So the idea that this is only about social networks and search engines is wrong. Digital marketing can even be offline.
But what is happening today and our goal is online marketing. Marketing and advertising that is done on the Internet are much faster and more reliable. The main advantage of this method is that it is much easier to reach customers and you can get in touch with them. You can also see the feedback of your advertising campaigns. Invest in campaigns that have a good conversion rate, and modify or eliminate those that do not. I will finish the introduction and go-to digital marketing training.
Digital Marketing Tools
To get better acquainted with this subject, it is not enough to know the definition and you must also know all its tools. In this article, we tried to briefly explain some of the most important ones.
The main tool of Digital Marketing Tools is the website
Without a website, you are like a taxi driver who does not have a car. So the first step is to prepare a good and quality website. Having a beautiful website can attract users and customers to your store or service. Digital marketing without a website is almost meaningless because you can not use other tools. For example, you might say to yourself that a page on social networks like Facebook or Instagram is enough and you can sell your products. But note that this decision limits you a lot.
You have trouble selling products because you have to talk to each customer and do the sales process manually. Also, some users may not have the social networks you operate on and you will lose a lot of customers because of this. For example, I do not like the Instagram space and installed that social network app. And of course, the most important thing is that you deprive yourself of most digital marketing tools. You can not use Google, email marketing, SEO, advertising on websites, etc.
Site optimization (seo)
One of the best and most difficult methods is to optimize your website for search engines. If you rank high in the search engine in your keywords, you will get your customer and user for free for life. And of course, note that all your competitors around the world are competing for you for first place. This sentence best shows you how difficult it is to reach this position.
Why do we say this method is the best? Users search for what they are looking for. That is, for this purpose, they sit behind the computer and use the Internet. It then sees the list of sites in that keyword it is searching for. If you are first on that list, you show that you are stronger and more credible than all your competitors. Now you realize how effective this method is and how targeted the users who come to your site are? For example, someone who searches Google to buy shoes is more likely to buy than someone who clicks on the shoe purchase banner.
Well, I hope you understand the importance of SEO in digital marketing. If you are not familiar with SEO, you can hire SEO Expert or learn for free from the SEO section of our website.
Social Media Marketing
One of the most important digital marketing tools today is social media. In an age where social media dominates, you are doomed to failure if you do not use them properly. As you know, today Internet users mostly use smartphones and tablets. That’s why they spend most of their time on social media. With viral marketing, you can easily become the headline of social media and get a lot of user attention. It is true that registering on social networks is free, but social media marketing is expensive. You have to pay from hiring an admin to manage your pages to a content creator and even paying influencers.
Of course, you do not need to enter this basin so costly and professionally. You can even sell your handicrafts by opening a page on Instagram. At first, you can sell to your friends and acquaintances and gradually increase the user and audience of your page with digital marketing techniques.
In the previous section, we talked about content creation. Content is not limited to your website and is also very important on social media. You should note that for each social network, you should produce separate content according to its conditions and facilities. Just having active pages on social networks is not enough. You just have to be more discriminating with the help you render toward other people. You should also encourage other users to share with their friends by creating campaigns, contests, and so on.
One of the main things you need to do on social media is to make your brand popular among users and increase your credibility. Of course, if you are lucky and do your job well, you can use it as a means to sell your products or services directly to customers.
Email Marketing, Important In Digital Marketing
You may think that the era of email marketing is over, but you are wrong. True, the use of e-mail has decreased from the previous form after the spread of social networks. But many users still use emails. You also have more space in the email to send longer texts, more images, links, etc. to users. You do not see any large company that does not have email marketing in its digital marketing plans. Email marketing turns users into your loyal customers. For example, from which big companies do you receive and read emails weekly and monthly?
Another advantage of this method is that it is almost free and inexpensive. All you need is a strong email list of your website users and users interested in your website’s topic to attract them to your site. The best tool to get users back to your site is email marketing. You can tempt users by giving attractive offers, discounts, and Free gifts.
Content production has its own importance in digital marketing. The process of using useful and persuasive content to produce and disseminate it to influence and attract the attention of a specific group of audiences to lead a profitable economic activity is called content marketing. The content you produce must be completely up to date and original. The most important part of content production is its strategy. Before you start, you need to write a detailed plan for yourself and follow it so that you do not make mistakes along the way.
This path is very long and you can not succeed easily and in a short time. This path is very long and you can not succeed easily and in a short time. There are so many companies and competitors that are producing valuable content. You need to be able to differentiate yourself from your competitors by producing more and better quality content and attract customers to yourself. It is not enough to just produce content and you have to publish it. After publishing, you should use other digital marketing tools to direct visitors to your content. One of the main advantages of this method is that it is free and you do not pay anything to get a customer.
Using this tool allows users to monetize other people’s businesses, and earn money. It does not matter if you are promoting someone else’s business or creating a platform for others to promote your business. Both are called affiliate marketing. If you have a high-traffic website or social media account, you can advertise other people’s goods and services and receive a commission for each sale. If you are a merchant or provide services, you can create a platform where users can share in the profits with each sale of your products. You need to set this amount of profit so that you do not spend a lot of money and users are motivated to sell your products.
This method is one of the oldest marketing methods and has become much more widespread with the advent of the Internet. Most websites and corporations use affiliate marketing and you can become their partner. Amazon, for example, has been using this method for years and has paid millions of dollars to its users to sell its products. We will soon write an article on how to become a successful affiliate marketer. You can register on our website so that you do not miss this article.
Mobile marketing, important in modern digital marketing
The number of mobile phones around the world cannot be counted. If you look, almost everyone in the world has at least one cell phone, and every child asks to have a mobile after learning to speak. So you know exactly how important this marketing is. In the past, mobile marketing was limited to SMS advertising and promotional voice calls. But with the advent of mobile phones and the proliferation of smartphones, mobile marketing has also expanded greatly. It also became almost revolutionary after telephones became connected to the Internet and became even more important.
Mobile marketing is a set of actions that companies use to interact with their customers. Or use them and advertise and attract new customers. Sending advertising text messages, producing and publishing mobile applications, responding to your own website, in-app advertising in high-traffic applications, etc. are all types of mobile marketing. One of the advantages of this method is that mobile is one of the most personal devices of every person and if you are in it, you are very close to your customer. Today, smartphones are always with us, we take them with us every time we go out, sometimes we even take them to the bathroom 🙂
You can advertise with a variety of methods and content such as video, photos, text, etc. It is possible to buy and pay online on mobile, which is very useful for you.
If you have a website or online store and you are looking to increase the traffic to that website, you must have thought about advertising it. As you know, there are many different ways to advertise. You need to choose the best route based on your advertising goals and budget. PPC is one of these types of ads that has many fans. This method is where you place your ads in the form of text, banners, movies on other people’s websites, and for every click that users make on your ads and enter your site, you pay. Of course, from its name, you probably understood what it is like and there was no need to explain.
There are two ways you can do this, the first method is advertising on websites and the second method is in search engines. In the case of search engines, you pay money to the most visited search engines so that your website ranks higher than other websites in the keyword search results you want. The money you pay is that you pay for each click on your website. The second method is that your banner is placed on the most visited websites and you pay for every click on your banner. To use Pay-Per-Click Advertising, you can use intermediaries that connect advertisers with publishers and charge a small fee.
One of the newest digital marketing tools on our article list is Influencer Marketing. This method is not limited to social networks and is used on various platforms. Anyone who can influence another person’s decision and behavior is considered an influencer. Of course, in the world of digital marketing, this impact must be large-scale and more populous. You have to pay for the use and advertising of these people on their own platform. Of course, do not worry, this cost will be offset by the profit that you get from your sale to the followers of that influencer. Apart from the direct profit that you earn, it also increases the credibility of your brand, for example, a famous actor uses your products.